inbound marketing and property management | property ...

Inbound marketing is a strategy that is based on permission marketing were you interact with customers through blogs and social media, search engine optimization and customers start to interact with you and over time by you showing your expertise they get to know and trust you as opposed to outbound marketing which consists of paid advertising, ?and branding your name. This is a strategy that most real estate agents already use to some degree but my question is how important is it going to be for the future. I am starting to incorporate inbound marketing ?strategy into my ?property management business. We at Cannon Real Estate are always on top of the most current ways to reach our customers. Of course the best way to promote your business is through referrals and referral marketing, but it would be nice to develop loyal customers who trust you through inbound marketing. Brian Halligan, co founder and CEO of HubSpot seems to be the main player and promoter of this inbound marketing strategy. here at Cannon realty, cannon real estate Carlsbad property management we already use inbound marketing but plan and plan on implementing it ?more extensively in the next few months because our goal is to hire another agent in the near future and at the same time have a good source of warm leads for this agent.

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Real Estate has changed short Sales, Foreclosures, ?and another shift taking place is a media shift and according to many experts you need to shift to the new changes that are taking place in marketing. ?As a property management company who also specialized in selling property to investors we need leads to be productive in renting and selling residential ?investment properties. ?With the increase of rental properties on the market and the real estate economy it is harder to find qualified tenants to pay market value rents. Besides our normal marketing through the Multiple listing service which syndicates with numerous other websites, signs, and referrals we are expanding our network through blogs, social networks,videos to keep up with the most current marketing techniques.?

The bottom line is people are many times not willing to work with strangers and that is where inbound marketing comes in. By providing your clients knowledge and giving them the information they need ahead to make a decision before they are put on the spot in front a pushy salesman makes more sense. Cannon Real Estate Carlsbad property management will continue to provide our online community pertinent information about real estate investments and property management.?

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Source: http://cannonrealestate.com/inbound-marketing

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